About us
Pioneering eco-friendly beverage Packaging
Proper Pack was founded with a simple yet powerful goal: to create a truly sustainable packaging solution for craft breweries and beverage producers. Our mission is rooted in a commitment to reducing the staggering amounts of single-use plastic waste generated by the beverage industry every year. We recognized the urgent need for packaging that is not only environmentally responsible but also practical, durable, and customizable. This led us to develop curbside-recyclable paper can carriers that meet the highest standards of quality while addressing the critical challenge of sustainability.
We firmly believe that packaging should be as thoughtfully crafted as the beverages it holds. For craft breweries, cideries, wineries, and other beverage makers, the packaging is not merely a container; it is a vital part of the brand experience. It communicates values, tells a story, and reflects a company’s dedication to quality and environmental stewardship. Our paper can carriers empower brands to showcase their commitment to sustainability without sacrificing style or functionality. Designed to be robust and reliable, Proper Pack carriers withstand the rigors of transportation, handling, and refrigeration, providing peace of mind to brewers and their customers alike.
As the craft beverage industry continues to grow and evolve, so does the demand for eco-friendly alternatives to traditional plastic packaging. We pride ourselves on being industry leaders in sustainable packaging innovation. Our team is composed of seasoned professionals with expertise spanning business strategy, engineering, and design. This unique combination of skills enables us to approach packaging challenges holistically and create solutions that are both cutting-edge and user-friendly.
Why Breweries Choose Proper Pack’s Sustainable Packaging
Plastic can carriers aren’t curbside recyclable–learn why they end up in landfills and how paper carriers offer a real curbside-recyclable solution.
The Problem with Plastic Can Carriers
- Not Curbside Recyclable: lightweight plastic carriers are sorted incorrectly at material recycling facilities-- ending up in the landfill
- Thousands of Tons of Landfill Waste: An estimated 85,000 to 165,000 tons of landfill waste are generated by plastic can carriers every year.
- Microplastics Pollution: Even “degradable” carriers break down into harmful microplastic fragments.
The Solution:
Paper Can Carriers
- 100% Curbside Recyclable: Customers may recycle our carriers in their curbside “blue” bins.
- The product correctly sorts as paper in the curbside recycling stream–creating a sustainable loop.
- Ethical Sourcing Built using FSC-certified paperboard ensuring our carriers are made with recyclable fiber and is recyclable.
Our awards
2019
Minnesota Cup Student Division Winner
2023
Arizona State New Venture Challenge Winner
2024
Blutera Sustainability Award Winner
Featured Articles
- Feb 22, 2025
- Jeff Watkins
Single-use plastics have a polluting effect on our oceans and wildlife. The same can be said for plas Read More
- Feb 23, 2025
- Rachel Clark
Full-time MBA alumnus Jeff Watkins (MBA ’24) has long been entrepreneurial minded. Read More
- Feb 23, 2025
- Molly Loonam
This past May, Full-time MBA students Roman Stephan (BS Business Entrepreneurshi Read More
- Feb 22, 2025
- Smith Watkins
A company that is improving treatment for deadly diseases won the $50,000 top prize at th Read More